The state governments controversial $200 vouchers scheme will be rolled out today, in an effort to help south west tourism businesses in their recovery efforts.

Speaking Thursday Tourism Minister Martin Pakula says 40,000 vouchers will be on offer from Friday

“This year more than ever, Victorians deserve a holiday – these vouchers will make that cheaper and easier for families to get out and support their state,” Mr. Pakula said.

“A bit more money in people’s pockets means they can see more and do more in regional Victoria – helping local businesses and the people and communities they support to bounce back,” he said.

“Whether it’s a trip to a winery region or a tour along one of our stunning stretches of coastline, you can’t take a wrong step in regional Victoria.”

The voucher scheme is open to Victorian residents aged 18 or over when they spend a minimum $400 on accommodation, experiences or tours in regional Victoria in specified periods.

Vouchers will be limited to one per household and travellers will be required to spend at least two nights in paid accommodation in regional Victoria to qualify for the scheme.

Victorians will register through the Business Victoria website and if successful, be provided with a link to redeem the voucher after their travel is completed. Vouchers will be allocated on a first-come-first-served basis.

To apply for the voucher scheme, visit business.vic.gov.au/travelvouchers from 10:00am, Friday 11 December.